For Your Viewing Pleasure…..

May19

Fake TV News: Frequently Asked Questions

VNRs are pre-packaged “news” segments and additional footage created by broadcast PR firms, or by publicists within corporations or government agencies. VNRs look and sound like independently-gathered reports, but are designed to promote the products, services, public image and/or point of view of the client(s) who funded them. Broadcast PR firms freely provide VNRs to television newsrooms, and often contact newsrooms to encourage them to include the segments in their programs.

Fake TV News: Frequently Asked Questions

Personally, I don’t watch TV in my home.  I only happen to see it at other people’s houses when they have it on.

Is this practice still going on?  Probably.

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Posted May 19, 2014 by Sue Says in category Did you know?

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